Category Archives: New Media

QR Codes – Gimmick or Tool?

QR Codes are popping up everywhere, and marketers are scrambling to figure out how they can be effectively incorporated into an integrated marketing strategy. Simply put, QR (Quick Response) Codes are 2-D barcodes that allow the user to move from … Continue reading

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In the beginning…

I recently made a career switch from healthcare to graphic information technology. As I explored the many areas of opportunity in my new field, it became clear that my strengths and interests gravitated around new media and the tremendous marketing … Continue reading

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